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Purple Cow Purple Cow, New Edition: Transform Your Business by ...

Purple Cow

by Seth Godin 


– All cows look the same after a while, but if you were to see a purple cow, it would definitely stand out.

– A product for everybody is a product for nobody.

– You have to find your niche on the market.

– It has to be much more than just a good product to sell, you have to find a venue that will sell your items. For example, tide would go out of business if Walmart did not sell it.

– Don’t try to cater to the masses, cater to the audience that you choose.

– The purple cow is so rare because people are afraid. Everyone wants to color within the lines, not fail or be criticized… therefore we stay invisible.

– Playing it safe might just be the riskiest thing your company does because it stays invisible.

– The opposite of remarkable is good. We might think the opposite of remarkable is horrible the true opposite is just coasting or being good.

Jeffrey Bush

Jeff Bush became the General Director of Vision Baptist Mission in May 2012. Prior to this assignment the Bush family faithfully served the Lord for 8 years in Argentina, South America. During their time in Argentina, God blessed their efforts resulting in five churches, a radio ministry, and a Bible college to train those called to the ministry.

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