By Simon Sinek
- There are leaders and those that lead. Leaders hold influence and inspire others.
- 80% of people say they do not have their dream job.
- There’s only two ways to influence human behavior: you can manipulate it or inspire it.
- Most companies do not know why their customers are their customers, they erroneously think it’s because they have better quality.
- Every company knows what they do, that is easy to detect. Some companies have figured out the how. Very few companies have figured out the why – their purpose and belief, the reason they exist.
- Every company or individual that is successful works from the inside out, they have figured out why they do what they do.
- What a company does is obvious but the why is the real success.
- People do not buy what you do, they buy why you do it.
- Knowing your why is not the only way to be successful, but it is the only way to maintain a lasting success.
- When your why goes fuzzy it is much harder to maintain the growth, loyalty and inspiration that gave your original success.
- Detecting your why will help others that have the same feeling.
- A failure to communicate your why only causes frustration.
- Great leaders start with the heart before the mind, they start with the why.
- When a company does not know their why, it is impossible for the outside world to understand it.
- Everything you say and do comes from your why. Your why is a belief.
- When a salesman believes in what he’s selling, there will be more sales.
- If you know the why, you’ll know what decisions to make.
- Trust is a feeling, not a rational experience.
- Leading is not the same as being a leader.
- Great companies don’t hire skilled people and motivate them, they hire people who are already motivated and equip them.