The Sale: Book Review by Jeff Bush

by John Gordon 

Shorter book, like several by this author, but really good. Share story about a man working for a company his grandad started. His grandad started and built the company on integrity. This man had the opportunity to make the biggest sales of his career, but his partner forged a few documents to get the sale. At the end, he stopped the deal and told the buyer he couldn’t make the sale. The buyer was very upset, but later appreciative for his honesty. His integrity required him to make the hard decision. Below are the laws of integrity that became pillars for their company. 

The Four Laws of Integrity: 

      1. Integrity builds trust.
      1. Integrity allows for long term success.
      1. Integrity equals your best self.
      1. Integrity frees you to live.

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