By Simon Sinek
- Happiness comes from what you do but fulfillment comes from why you do it.
- Most of us know what we do, but we do not know why we do it.
- Money is not what drives most people, there’s a purpose that drives them.
- Loyalty is not based on the benefits, it is based on something much deeper.
- The what determines the how, but the how is determined by the why.
- Every employer wants to hire people that believe in their company, but how can they if the employer does not know the what and why. Knowing your why is the secret for hiring to fit.
- The why is an origin story.
- If you can narrow down your why statement into one sentence, you will be more likely to remember it and to act on it.
- A why statement is “To __________ so that __________”
- The why is connected deeply to feelings.
- The why is to aspire to be who we truly are.
- People don’t buy what you do they buy why you do it.
- Gather stories that explain your why. The more specific the story is, the better.
- When you live your why is when you’re most fulfilled.
- You cannot have two why’s. If you are one why at work and another why at home, you are lying in one of the areas.
- Everyone has a why, the question is if you will be open enough with yourself to find it.