The Dip Book Review by Jeff Bush

By Seth Godin 

  • Many people say that quitters never win, and winners never quit, but this is bad advice. Winners quit all the time. They have learned to quit the right things. 
  • Sometimes it is right to quit in order to move onto better things.
  • Quit the wrong stuff and stick with the right stuff.
  • Most people quit when it is painful and stick with something when they should quit.
  • You cannot be good in everything, but you should be great in the key areas.
  • Successful people do not just survive the dip, they lean into it.
  • In a competitive world, adversity is your friend, because most will quit in hard times.
  • Most companies, careers, and things in life have a dip in which they bank on people quitting. Those who make it through the dip are the ones who stand out.
  • The most successful companies quit products all the time, but they quit them at the right time.
  • The time to quit a job is when you don’t need a job, not when it is hard.
  • We succeed when we do something remarkable, we fail when we give up too soon.

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