The 12 Week year Book Review by Jeff Bush

The 12 Week Year

By Brian P Moran 

  • You can get more done in 12 weeks that most people do in 12 months. 
  • Many businesses will have a humongous push at the end of the year and make a large percentage of their money at that time. The reason they make so much money is because everyone needs a deadline.
  • The greatest predictor of your future is your daily actions.
  • Vision without action is just a dream.
  • An ounce of action is worth a pound of theory. — Ralph Waldo Emerson
  • Why do so many people enjoy watching sports? It is because there’s a system of keeping points. Scorekeeping lets everyone know how they are doing, and reveals where someone needs to improve. Too often in life and business we fail to keep score.
  • The common misconception is that score diminishes self-esteem, but the exact opposite is true.
  • Measurement drives progress. Your goal is not perfection but excellence.
  • Intentionality is how you make war on mediocrity.
  • On the whole there are only a few action steps that lead to the majority of your accomplishments.
  • With the 12 week year work plan, you’re not expected to make commitments for a year rather for 12 weeks at a time.
  • Breaking your bigger goals into 12 weeks segments, as opposed to a year, is much more achievable.
  • Results are not the attainment of greatness but simply confirmation of it.
  • You must switch from impossible thinking to possible thinking. 
  • Some people say they don’t need a plan because they already know what they are going to do, but the problem is that we do not always do what we know we should. What is your game plan to achieve what you want?
  • The plan between your ears is not as effective as the plan on paper. Write it down.
  • People that make four times the normal salary are usually not working any longer than others, they are just working differently.
  • Act on commitments not feelings.
  • If you are serious about a commitment, then tell a friend. The odds of your following through is much higher when you tell someone and have accountability.
  • We have two lives: the life we live and the life we are capable of living.


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